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The Finnish Line
The Finnish Line

The Finnish Line

Finland may be a dreary place in terms of the weather, but not when it comes to fashion. Helsinki‚Äôs citizens are experts at using pattern, colour, and texture to brighten up their surroundings. Here, Liisa Jokinen, renowned Finnish photographer and founder of street style blog Hel Looks, captures some of Helsinki’s best.

TAIKA MANNILA, 24, IN KULOSAARI
JOB: Graphic designer at Trendi
STYLE ICON: Chloë Sevigny.
SECRET SPOT IN HELSINKI: In the summer, Pihlajasaari is a perfect place for a daytrip.
BEST RESTAURANT: Mexican restaurant Patrona in Annankatu. They have the city’s best margaritas and guacamole, and the warmest atmosphere.

HANNA ARHIPPAINEN, 19, IN KAMPPI
JOB: Stylist
STYLE INSPIRATION: Old movies, Swedish music, navy boys, Anna Karina, and Grimes.
BEST THING ABOUT HELSINKI: Helsinki is an event centre right now—there are so many block parties, restaurant days, park flea markets, and pop-up events happening all the time.
SECRET SPOT IN HELSINKI: The whole Helsinki Design District is worth visiting.

ANNIKA MIETTINEN, 20, IN ARABIA
JOB: Fashion design student
STYLE INSPIRATION: The Wicked Witch of the West and Isabella Blow.
BEST BAR: All the bars in Kallio district.
FAVOURITE NEIGHBOURHOOD: Arabia.

JUULIA KRAFT, 20, IN VIIDES LINJA
JOB: Tailor
WORTHY OF ADMIRATION: Positive and cheerful people.
SECRET SPOT IN HELSINKI: Karaoke bars like Tenkka in Kallio.

JENNA KÄMÄRÄINEN, 27, IN HAKANIEMI
JOB: Managing editor at Costume
STYLE ICONS: Stella McCartney, Phoebe Philo, and stylist Ada Kokosar.
MUST-HAVE ITEM: Massive, clumpy high heels that give a pencil skirt more attitude and make my jeans-and-knit outfits more interesting.
BEST MOVIE THEATRE: Kino Engel.
BEST RESTAURANT: Skiffer.

HELI PAAKKONEN, 29, IN KAMPPI
JOB: Folklorist
MUST-HAVE ITEM: A waterproof backpack is essential when biking around the city.
FAVOURITE NEIGHBOURHOOD: Kallio.
SECRET SPOT IN HELSINKI: In summer, the farthest edge of the Kalasatama area, close to the sea, where you can hear the lions from the zoo roaring when you swim.
INSIDER TIP: Follow locals and visit Alternative Tourist Info in Unioninkatu.

INES HAI, 20, AT AALTO UNIVERSITY OF ARTS, DESIGN AND ARCHITECTURE
JOB: Fashion student
STYLE INSPIRATION: Menswear and television.
FAVOURITE TREND: Layering colours on colours and patterns on patterns.
FAVOURITE MOMENT: Early morning, when Helsinki is like a ghost town.

MEERI JUVAKKA, 19, IN YMPYRÄTALON
JOB: Cook
PERFECT STYLE: Masculine with classic pieces.
STYLE TIP: Dye your hair green.
SECRET SPOT IN HELSINKI: The Yrjönkatu swimming pool.

OONA HJELT, 18, IN TORKKELINMÄKI
JOB: Visual arts student
FAVOURITE PIECE OF CLOTHING: Dress.
FAVOURITE ERAS IN ART HISTORY: Rococo and Renaissance.
PERFECT SUNDAY IN HELSINKI: Taking a walk to Eira or Katajanokka to see decorative, detailed Art Nouveau houses.

HERTTA PÄIVÄRINTA, 29, IN RUNEBERGINKATU
JOB: Journalist
STYLE ICONS: Style Bubble blogger Susie Lau and Lana Del Rey.
FAVOURITE SHOPPING SPOT: Kaivarin Kanuuna flea market.
INSIDER TIP: Fashion Library in Salomonkatu 17 A. It’s a 100-square-metre walk-in closet filled with the best Finnish fashion design.

INGA TAMMIOJA, 19, IN TORKKELINMÄKI
JOB: Illustrator
STYLE INSPIRATION: Japan, hot rappers, and the model Jillian Kate.
FAVOURITE BAR: Siltanen on Hämeentie.

STELLA MYLLÄRI, 18, AT KAISANIEMI PARK
JOB: Model
STYLE INSPIRATION: Strong, brave women, and the rap scene.
FAVOURITE BAR: Navy Jerry’s.

MARJA MANNILA, 18, AT VISUAL ARTS SCHOOL OF HELSINKI
JOB: Visual arts student
PERFECT SUNDAY: Style spotting and thrift shopping at the Valtteri flea market.
STYLE ICON: Alexa Chung’s girly-yet-relaxed style.

Photographer's Assistant: MERI KARVONEN